Reporting to the Content Manager, the Communications Specialist is a key member of the Central Health Communications Department, responsible for creating compelling content that promotes Central Health's mission of connecting low-income individuals with care and coverage. As an in-house storyteller, the Specialist will produce engaging written, video, and photographic content that highlights Central Health's work from the patient's perspective, aiming to increase public understanding and support. The ideal candidate excels in crafting narratives from complex healthcare topics, with a journalist's instinct for discovering and creating impactful stories. Content will be distributed across various platforms, including social media, websites, newsletters, and through the media. Given the diverse audiences Central Health serves, this role requires fluency in both English and Spanish to ensure effective communication across cultural and linguistic boundaries. The Communications Specialist will also collaborate with internal teams to manage translations, ensuring message accuracy and consistency. This is an onsite position at Central Health's Airport Boulevard office in Austin, TX The audiences we strive to reach are extremely diverse, and we connect with them through the press and across Central Health's owned channels (i.e. social media, websites, e-newsletters, and more).

• Identify, research, and create original, engaging, and compelling stories for various communication channels, including websites, social media, press releases, and newsletters.
• Write, edit, and proofread content in both Spanish and English to maintain consistency and accuracy across platforms.
• Plan, shoot, and edit video.
• Support content creation for social media posts and work to increase engagement.
• Analyze and understand complex issues, then write about them in approachable, understandable, and engaging ways that resonate with the appropriate target audiences.
• Coordinate with external translators or agencies when necessary, providing clear instructions and guidelines for translation projects.
• Maintain a deep understanding of cultural nuances and sensitivities within both the general market as well as the Spanish-speaking community to ensure communications are respectful and effective.
• Attend and participate in meetings where news and story ideas are generated and follow up accordingly.
• Conduct interviews with sources, experts, and patients to gather firsthand information and quotes for stories; collect data, statistics, and background information from credible sources to provide context and support for stories.
• Establish relationships internally and externally that generate frequent, quality story leads.
• Write clear, concise and grammatically correct copy and ensure accuracy and consistency of voice, style, tone etc.
• Be able to differentiate style and approach based on the intended outlet.

EDUCATION:

• Bachelor’s degree in public relations, journalism, or related communications degree  required.

WORK EXPERIENCE:

• 3 years professional experience developing bilingual content for various communication channels, including websites, social media, press releases, newsletters, and marketing materials required.

OR

• 3 years professional experience working as a journalist for a media organization, working with journalists in a PR/marketing role, or working as a writer for a communications team required.

OR

• 3 years professional experience writing editing, and proofreading content in both Spanish and English to maintain consistency and accuracy across platforms required.